Top-3 Map Pack target in 90 days. Review depth, portfolio proof, and planning-season ad spend that reach homeowners while they research a $15K to $80K kitchen, before the shortlist is set.
Trusted by & built on the platforms that matter
Three patterns we see in almost every kitchen remodeling account we audit.
Homeowners research kitchen projects for weeks before making contact, and 42% compare only two quotes. In a survey of homeowners choosing a contractor, 91% called online reviews an important factor. A thin Google profile or a stale project gallery removes you from a $55,000 median major remodel before your estimator ever hears about it.
LocaliQ benchmarks contractor search ads at $5.31 per click and $165.67 per lead, converting at 2.61%. A loosely managed account, plus marketplace leads resold to several remodelers at once, burns thousands before one contract is signed. Generic budget-remodel traffic makes it worse by tying up estimators on projects you never wanted.
Homeowners start planning in January and February, and construction peaks May through July. Remodelers who market only in season reach Q1 with an empty production calendar. The leads that become spring and summer starts have to be generated in Q4 and Q1, while demand still looks quiet.
Kitchen Remodeling has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most kitchen remodeling shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Post-completion review requests with a second-touch follow-up, plus a photo pipeline from every finished kitchen, so your Google profile shows fresh reviews and recent work when a homeowner is quietly building a shortlist.
Campaigns split by job type: full remodels, cabinet refacing, design and build. Budget-intent searches get negative-matched out, so the $165.67 average contractor lead cost buys consultations for projects you actually want.
Budget leans into Q4 and Q1, when homeowners are researching and pricing their projects, so consultation requests arrive early enough to book spring and summer production instead of chasing it in May.
Home Remodeling Creative Design & Build
Construction ADU By 360 Builders
Reliable service easy to communicate with would use them in the future
Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!
Your business is a reflection of your hard work and vision William, congratulations!!!
Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.
Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol
Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every kitchen remodeling engagement.
Kitchens are planned in winter and built in summer. We run lead generation hardest in Q4 and Q1 so the spring production calendar fills before the season starts.
A minor refresh, a cabinet refacing job, and a major remodel each carry a different lead cost and a different ticket. We build pages and bids per project type, not per click.
Reviews weigh heavily in how homeowners choose a remodeler, and a steady stream is one of the strongest Map Pack signals. We build the system so reviews arrive on a cadence, not by accident.
Consultation bookings, before-and-after galleries, and financing pre-qual paths built for projects that typically run $15K to $80K.
One showroom or several markets. We architect service-area pages, citations, and GBP profiles that scale cleanly.
Exclusive household-level data across the Spectrum Reach footprint, with streaming placements on Disney+, Hulu, HBO Max, and ESPN. Put finished kitchens in front of remodel-ready households, not just clickers.
We run whatever the plan calls for. Most kitchen remodeling clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your kitchen remodeling market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
