Top-3 Map Pack target in 90 days. Built for a trade where homeowners research for months, compare three to four estimates, and hire from the review shortlist.
Trusted by & built on the platforms that matter
Three patterns we see in almost every bathroom remodeling account we audit.
Home-improvement clicks average $7.85 to $8.33 and contractor-category leads run $165.67 apiece (LocaliQ). Budget that drifts to tub reglazing, DIY cost research, or out-of-area searches quietly eats the margin on jobs with a $13,000 median ticket (Houzz).
83% of consumers read reviews on Google and 74% check at least two review sites before deciding (BrightLocal 2025). Homeowners build their shortlist weeks before they call. A thin review profile or an empty project gallery takes you out of the running, and you never see the lead you lost.
63% of homeowners compare three to four contractor estimates (Modernize) on a purchase they research for months. Slow follow-up or a generic quote hands a $20K+ remodel to the contractor who responded first and presented the work better.
Bathroom Remodeling has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most bathroom remodeling shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Separate campaigns and landing pages for full remodels, tub-to-shower conversions, and walk-in shower installs, with negative keywords screening out DIY cost research, reglazing, and out-of-area queries. Each job type bids against its own lead value.
Post-completion review requests with a second-touch ask, plus a project gallery on your Google Business Profile and site that grows with every finished bathroom. Homeowners shortlist from proof, so the proof stays current.
Instant call and text response on every inquiry, then structured follow-up across the weeks a homeowner spends deciding: finished-project photos, financing options, and scheduled touches until the estimate is won or closed out.
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every bathroom remodeling engagement.
Demand peaks in spring and summer, but homeowners start planning in Q1. We build the pipeline during the research window so the summer schedule fills early instead of chasing a thin fall.
A tub-to-shower conversion, a walk-in shower install, and a full remodel each carry a different ticket and a different cost per lead. We bid and build pages per job type, not per click.
83% of consumers read reviews on Google (BrightLocal 2025), and remodel shoppers study project photos before they call. We systemize the review ask and keep the gallery current.
Credit-card use for renovations reached 34% in the 2026 Houzz & Home Study. We put financing options in ads, landing pages, and follow-up so price hesitation doesn't stall a five-figure decision.
One showroom or several service areas. We architect service-area pages and citation profiles that scale cleanly as you add territory.
Exclusive household-level data across the Spectrum Reach footprint, with streaming TV on Disney+, Hulu, HBO Max, and ESPN. Stay in front of households during the months they spend planning a remodel.
We run whatever the plan calls for. Most bathroom remodeling clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your bathroom remodeling market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
