Top-3 Map Pack target in 90 days. A homeowner lead engine built for $15,000 to $30,000 custom kitchen jobs, so your shop gets found in the months of research before a general contractor controls the project.
Trusted by & built on the platforms that matter
Three patterns we see in almost every custom cabinetry account we audit.
A full custom kitchen runs $15,000 to $30,000 installed (HomeGuide 2026), and most homeowners buy cabinets once a decade. There is no repeat business to fall back on and local search volume is low, so a shop sitting below page one, or sending calls to voicemail, gives up five figures per miss.
Houzz's 2025 study found 86% of kitchen renovators hire a professional, but general contractors capture 50% of those hires versus 8% for kitchen remodelers. Cabinet shops sit even further downstream. Without a homeowner-facing lead engine, the schedule depends on GC and builder referrals at wholesale margins.
IBISWorld puts custom cabinet-maker revenue down 1.5% in 2025, and KCMA custom sales were down 2.7% year to date. Shops are competing for fewer projects while demand still swings hard by season: spring can book crews out for months, and winter empties the quote book unless lead flow is built ahead of it.
Custom Cabinetry has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most custom cabinetry shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Dedicated landing pages and GBP categories for custom kitchen cabinets, cabinet refacing, built-ins, and custom vanities, so the shop shows up in the months of Google and Maps research that happen before a general contractor takes over the project.
Kitchen buyers research for months, and 71% of consumers regularly read reviews when browsing local businesses (BrightLocal 2025). Post-install review and photo requests run on a steady cadence, and the Google Business Profile carries the project gallery that does the pre-selling.
Spend flexes with the remodel calendar. Lead flow gets built through November to February, when competitors go quiet, so spring and summer installs start from a full quote book. Speed-to-lead follow-up keeps five-figure inquiries from waiting on a callback.
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every custom cabinetry engagement.
Kitchen demand peaks spring through mid-summer with a second push before the holidays. Budget shifts with that curve, heavier in the research months that feed each peak, lighter in the trough.
A full custom kitchen, a refacing job, and a built-in each carry different intent and a different ticket. Campaigns and pages are split per job type so each converts at its own cost per lead. Refacing-scope remodels recouped 112.9% at resale in Zonda's 2025 Cost vs. Value Report, which makes refacing a strong entry offer.
In cabinetry, the photos sell the craft. We build the review cadence and keep the profile, gallery, and portfolio pages stocked, so months of homeowner research keep landing on your work instead of a competitor's.
Most kitchen budgets are self-funded, with 84% of renovators paying from personal savings (Houzz 2025), so financing is a differentiator rather than a requirement. Funnels are built for a considered purchase: design consult booking, a credible quote process, and financing options for the buyers who want them.
One shop or several showrooms. Service-area pages, citation profiles, and GBP structure that scale cleanly as your delivery radius grows.
Exclusive household-level first-party data across the Spectrum Reach footprint, with CTV placements on Disney+, Hulu, HBO Max, and ESPN. Kitchens are planned months in advance, and streaming keeps your shop in front of remodel-ready households through that window.
We run whatever the plan calls for. Most custom cabinetry clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your custom cabinetry market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
