Symptom 01
You're burning budget on bad keywords
Match types are loose, negatives are missing, and you're paying high CPCs for tire-kickers.
We see this constantly ← All services Search advertising
Google Ads management with zero agency fee.
Multi-engine deployment across Google, Bing, and Yahoo. First-party Spectrum household data layered on top. AI-driven bid + creative optimization. Every dollar of your budget funds the campaign, not management overhead.
Multi-platform paid search
Google Ads
If this sounds familiar…
You're losing customers because the foundation is broken.
Google Ads (PPC) Campaigns Powered by Spectrum Reach
Symptom 02
Your agency takes 20% off the top
Most agencies stack a fee on your media. Real budget hitting Google is much smaller than you think.
We see this constantlySymptom 03
Bing + Yahoo are completely ignored
Combined they're 8% of US search. cheaper, less competitive, and your agency hasn't touched them.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
I've been burned by an agency that charged a cut on top of my ad budget.
Our answer
Spectrum gives us a partner discount on the media we place, and that discount covers our management work. We do not add a separate agency fee or take a percentage out of the budget you set for the campaign.
02 Common objection
Google Ads is too expensive for me to make ROI.
Our answer
It gets expensive when targeting is too broad, irrelevant searches are not blocked, landing pages do not match the ad, or tracking is weak. We fix those pieces and keep shifting spend toward what is producing qualified leads.
03 Common objection
What if I already have campaigns running?
Our answer
We review the campaign history and coordinate the handoff so our ads can launch as the current campaign ends. The goal is a seamless transition with no empty days and stronger performance from the same workable budget.
What you get
Everything included in Google Ads (PPC).
Built for Google Ads (PPC)
One service, every detail covered.
From kickoff through ongoing optimization, every part of the service is handled in one clear plan.
See pricingAd spend
By market
the budget is sized to the competition and opportunity in your service area
$5K/mo is a common starting point in competitive metros.
- Full campaign build and ongoing management
- Custom ad-optimized landing page
- Call tracking, GA4, and GTM setup
- Conversion tracking and automated follow-up
- First-party Spectrum household targeting
- Single point of contact through the whole campaign
- Zero agency fee, your full budget funds the campaign
How it works
From kickoff to results.
Clear milestones. Clear outcomes. A straightforward path from kickoff to launch.
01
Day 0
Review ad history
We review past campaigns, targeting, conversion tracking, and attribution to see what produced leads and where budget was lost.
02
Day 1-6
Build the campaign
Focused ad groups, clear keyword targeting, irrelevant searches blocked, and landing pages matched to each service.
03
Day 7-10
Launch + optimize
We launch across the selected search engines through Spectrum Reach's platform, with its household data layered into the targeting.
04
Month 2+
Improve from the data
As conversion data builds, CPL often improves and budget shifts toward the searches, services, and areas producing stronger leads.
From
$0 agency fee
Budget sized to your market
Spectrum gives us a partner discount on the media we place. That discount covers our management work, so we do not add a separate agency fee or take a percentage out of your ad budget. Around $5,000/mo is a common starting point in competitive metros, but we size the budget to the market.
What's included
- Full campaign build and ongoing management
- Custom ad-optimized landing page
- Call tracking, GA4, and GTM setup
- Conversion tracking and automated follow-up
- First-party Spectrum household targeting
- Single point of contact through the whole campaign
See all featuresShow fewer
- Zero agency fee, your full budget funds the campaign
Proof
See all case studies → Real results from Google Ads (PPC) clients.
General Contractor More in one month than all of last year
Kingdom Builders Co.
$129K
Biggest month ever
4.3×
vs. the entire prior year
#1
Local rankings across Topeka
Read case study
General Contractor $2M+ in new business opportunity in 4 months
Construction, Plumbing & Roofing Corp.
$2M+
New business opportunity
300+
High-value leads
3M+
Site visits
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
Frequently asked
Questions, answered.
How is your Google Ads pricing different from traditional agencies?
Traditional agencies often add a management fee or take a percentage of the media budget. Spectrum gives us a partner discount on the media we place, and that discount covers our management work. That is why we can charge a $0 agency fee without pulling money away from the campaign.
What's the minimum spend?
It depends on the market. Around $5,000/month is a common starting point in a competitive metro, while some service areas can work closer to $4,000 and tougher markets may need $7,000–$8,000 or more. We review the area first and recommend the budget the market actually calls for.
What makes your targeting better?
Our partnership with Spectrum Reach gives us first-party household data, layered with AI-powered real-time optimization. Ads deploy across Google, Bing, and Yahoo so we capture search demand wherever it happens.
How quickly will I see results?
Most clients start seeing new leads within 7 to 14 days of launch. Optimal performance and full machine-learning optimization typically lands in the 60 to 90 day window.
What if I already have a campaign running?
That gives us useful history to work from. We review the past targeting, conversions, tracking, and attribution, then coordinate the handoff so our campaign can launch as the current one ends, without empty days. If the same budget still makes sense, our goal is to improve performance through stronger household data and tighter targeting.
Google Ads (PPC)
Ready to put Google Ads (PPC) to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether Google Ads (PPC) is the right fit.