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Landscape design marketing that fills the install calendar.

Top-3 Map Pack target in 90 days. Built for design-build firms selling five-figure projects, with winter campaigns that turn January consultations into spring installs.

Landscape Design-only specialists 90-day Top-3 Map Pack target Month-to-month, no lock-in
Landscape Design marketing
We work with
Landscape Design contractors
$1M+

Trusted by & built on the platforms that matter

What's broken

What's actually broken in landscape design marketing right now.

Three patterns we see in almost every landscape design account we audit.

Problem 01

Mowing clicks eat the design budget

Landscaping search clicks cost $8.76 on average and leads run $117.92, about 30% above the $90.92 average across service categories in the same LocaliQ 2025 report. When one campaign mixes mowing inquiries with $30,000 design-build prospects, a design firm pays project prices for maintenance calls it never wanted.

We see this in nearly every landscape design audit
Problem 02

Winter silence empties the spring calendar

Search interest in landscape design peaks around March and April, but those projects are designed in January and February. Pause marketing for the winter and the spring rush arrives with an empty install calendar, while the firm that kept its design campaigns running is already selling.

We see this in nearly every landscape design audit
Problem 03

Buyers judge the portfolio before they call

Homeowners planning five- and six-figure outdoor projects browse galleries and reviews for weeks before contacting anyone. 71% of consumers regularly read reviews and 83% check Google (BrightLocal 2025), so a thin project gallery or a modest star rating quietly costs consultations you never knew about.

We see this in nearly every landscape design audit
Landscape Design contractors at work
From inside the trade
We've sat with landscape design owners. We know the work.
Why landscape design, specifically

We run landscape design marketing the way the trade actually works.

Landscape Design has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.

  • Landscape Design-only campaign architecture (no template carry-overs from other industries)
  • Service-mix targeting tuned to your actual high-margin jobs
  • Spectrum Reach household data so we can target replacement-cycle homes
  • Monthly reporting that talks in calls and booked jobs, not impressions
Where you are right now

The landscape design playbook depends on revenue.

What works at $1M is different from what works at $5M. Quick guidance on where to focus first.

$1M – $2M

Build the foundation that ranks.

Most landscape design shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.

  • Local SEO Campaign (Map Pack target)
  • Site rebuild if performance is low
  • Consistent Review Engine
  • Conservative paid coverage
$2M and up

Scale across channels, without losing margin.

At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.

  • Spectrum Reach CTV / OTT (household-level)
  • Multi-engine paid search (Google + Bing + Yahoo)
  • AI search visibility (ChatGPT + GEO)
  • Multi-location architecture if you have crews in 3+ cities
Industry facts

The benchmark numbers behind landscape design marketing.

These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.

Google Ads
21-42
leads/mo
Typical spend $2,500-$5,000/mo
Booked revenue $42,000-$126,000/mo
LocaliQ, Home Services Search Advertising Benchmarks 2025 (https://localiq.com/blog/home-services-search-advertising-benchmarks/)
Local SEO (GBP)
71%
of consumers regularly read reviews
BrightLocal, Local Consumer Review Survey 2025 (https://www.brightlocal.com/research/local-consumer-review-survey-2025/)
All channels together · $1M+ shop
Typical total spend
$2,500-$5,000/ mo
Combined booked revenue
$42,000-$126,000/mo

Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.

What's working right now

What's actually moving the needle for landscape design clients in 2026.

From accounts we run today, not last year's playbook.

2026 Reviewed

Design-intent campaign architecture

Separate campaigns, negative keywords, and landing pages for design-build, hardscape, and outdoor living searches, with maintenance terms screened out. Budget reaches project prospects instead of mowing calls, and each service line converts at its own cost per lead.

2026 Reviewed

A calendar that sells spring in January

Campaigns ramp several weeks ahead of the March-April surge and run through the winter design season, when consultations become signed spring installs. A second, smaller push targets the early fall window.

2026 Reviewed

Portfolio merchandising and fast follow-up

Google Business Profiles and landing pages built around project photos, a steady post-install review cadence, and automated first response. Improve & Grow's agency data shows replying in 5 minutes instead of 30 can roughly double conversion.

Case studies

Real landscape design clients. Real numbers.

See all case studies →
Real Google reviews · 5★ on Google
Bradley Redgate, Google reviewer
Bradley Redgate
★★★★★ · May 2026

Reliable service easy to communicate with would use them in the future

Kelly Kuechler, Google reviewer
Kelly Kuechler
★★★★★ · March 2026

Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!

Avance Imigra, Google reviewer
Avance Imigra
★★★★★ · March 2026

Your business is a reflection of your hard work and vision William, congratulations!!!

RS
Rachel Skelly
★★★★★ · March 2026

Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.

Issac Turpin, Google reviewer
Issac Turpin
★★★★★ · March 2026 · Local Guide

Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol

Renee Coffman, Google reviewer
Renee Coffman
★★★★★ · March 2026 · Local Guide

Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!

The playbook

The exact levers we pull on every landscape design account.

Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every landscape design engagement.

Monthly reporting Single point of contact Month-to-month
  1. 01

    Design-build intent targeting

    Design, hardscape, and outdoor living searches carry different project values and different costs per lead. We bid and build pages per service line, not per click.

  2. 02

    Spend that follows the season

    Heavier ahead of the spring surge and the fall push, steady through the winter design window, so consultations signed in the slow months become the spring install calendar.

  3. 03

    Consistent reviews and galleries

    Reviews and project photos are the first things research-heavy buyers check. We build the review request cadence and keep the portfolio merchandised so both stay current.

  4. 04

    High-ticket, financing-ready funnels

    Houzz reports 23% of buyers with budgets of $50,000 or more use home equity loans. Our consultation funnels make financing conversations easy to start on larger design-build projects.

  5. 05

    Local + multi-market

    One studio or several service areas. We architect service-area pages, GBP categories, and citation profiles that hold up in a field of 48,649 US landscape design businesses (IBISWorld 2026).

  6. 06

    Spectrum Reach for landscape design

    Exclusive household-level first-party data across the Spectrum Reach footprint, with CTV placements on Disney+, Hulu, HBO Max, and ESPN. Reach homeowners planning outdoor projects before they ever search.

Every channel

The full channel mix for landscape design, not just SEO and ads.

We run whatever the plan calls for. Most landscape design clients start with one or two channels and layer the rest as they scale.

Landscape Design marketing

Ready to grow your landscape design business?

Free 30-minute strategy call, with a same-day response. We'll talk through your landscape design market and where the fastest wins are.