Insurance-claim funnels, storm-response targeting, consistent reviews. We help you scale into demand, not chase it.
Trusted by & built on the platforms that matter
Three patterns we see in almost every roofing account we audit.
Inside 48 hours of a major weather event, the geo-fenced ads are running, the review-rich GBPs are dominating the Map Pack, and the insurance-aware landing pages are converting. If you're scrambling to react, the season is half-over.
Insurance-claim conversations are nothing like retail-replacement conversations. Sending both through the same intake means losing both, homeowners get the wrong copy, your team gets unqualified leads.
Metal, shingle, tile, and flat roofing each rank for different searches and convert at different tickets. One catch-all page splits intent and ranks for nothing.
Roofing has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most roofing shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Roofing tickets are large, so combined booked revenue compounds fast, typical $12K–$25K replacement projects across paid + organic.
From accounts we run today, not last year's playbook.
NOAA-triggered ad activations that go live within hours of a hail or wind event in your service area. Pre-built creative, pre-qualified targeting, no waiting on the queue.
Dedicated landing page with claim-friendly copy, photo upload, deductible-aware messaging, and routing to your claims-trained estimator. Retail leads run a different path.
Metal, tile, shingle, flat, each on its own page with Service schema, FAQ schema, and material-specific portfolio. Each ranks for its own keywords without cannibalizing the others.
Reliable service easy to communicate with would use them in the future
Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!
Your business is a reflection of your hard work and vision William, congratulations!!!
Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.
Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol
Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every roofing engagement.
Geo-fenced ad activations within hours of major weather events, so you reach homeowners while the demand is fresh.
Forms and copy designed for the insurance-claim conversation, not just retail replacements.
In competitive roofing markets, the GBPs in the 3-pack often carry 100+ reviews. We build the cadence so your review base keeps pace with your market.
Crews in three states? We architect city pages and citation profiles that rank without cannibalizing.
Metal, tile, shingle, and flat each rank separately, and each gets its own page, schema, and intent funnel.
Household-level data. Target homes by age of roof, recent storm damage, claim history.
We run whatever the plan calls for. Most roofing clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your roofing market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
