Top-3 Map Pack target in 90 days. A steady pipeline of outdoor kitchen, patio, pergola, and lanai projects, built to ride the spring surge and carry you through the quiet months.
Trusted by & built on the platforms that matter
Three patterns we see in almost every outdoor living account we audit.
Search and sales peak April through June, and crews are often booked through August by early summer. Then fall arrives and the pipeline goes quiet. Homeowners actually start planning in late winter, so waiting for warm weather to advertise means the research window has already closed.
Broad patio and outdoor kitchen keywords cost $5.31 to $8.76 per click, and they pull in everyone from a $480 paver job to a $60,000 luxury kitchen buyer. Unsegmented campaigns fill the calendar with estimate visits that don't turn into real projects, and every wasted visit is a sales afternoon gone.
This is a two-to-three-quote purchase that homeowners deliberate on for weeks. A lead that cost $118 to $166 in ad spend dies quietly when the quote takes days and nobody follows up, and the job goes to whichever bidder answered first.
Outdoor Living has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most outdoor living shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Budget ramps in late winter when planning starts, runs heaviest April through June, and eases off once crews are booked out. In Sun Belt markets, lanai and screen enclosure demand runs closer to year-round, so the plan follows your geography, not a generic calendar.
Outdoor kitchens, paver patios, pergolas, and lanai enclosures each get their own keywords, landing page, and budget. The $16,000 kitchen inquiry stops competing with the small repair search, and each project type converts at its own cost per lead.
Instant lead response, quote-stage nurture, and financing presented with the estimate. Roughly half of homeowners finance projects over $5,000, so a monthly-payment option on the proposal keeps a $16,000 kitchen bid alive through weeks of deliberation.
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every outdoor living engagement.
Budget builds in late winter when homeowners start planning, peaks with the April-to-June surge, and protects cash flow once crews are booked out for the summer.
A pergola, a paver patio, and a full outdoor kitchen are different tickets with different costs per lead. We build and optimize per project type, not per click.
Homeowners pick outdoor contractors on photos and reviews before they call anyone. We keep project galleries, GBP posts, and a steady review cadence working as your proof of work.
Roughly half of homeowners finance projects over $5,000. Our quote funnels surface monthly-payment options so a $16,000 outdoor kitchen reads as a payment, not a lump sum.
One service area or several. We architect service-area pages, GBP categories, and citation profiles that scale cleanly as you add territory.
Exclusive household-level first-party data across the Spectrum Reach footprint, with streaming inventory on Disney+, Hulu, HBO Max, and ESPN. Reach renovation-minded households months before they search.
We run whatever the plan calls for. Most outdoor living clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your outdoor living market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
