Top-3 Map Pack target in 90 days. Consultation-intent traffic, landing pages built around the free in-home visit, and ad spend that flexes with the order curve instead of running flat through December.
Trusted by & built on the platforms that matter
Three patterns we see in almost every window treatments account we audit.
LocaliQ's 2025 benchmarks put blinds and window treatment leads at $113.30 each. Close one consultation in three and that is roughly $340 in ad cost per sale, against a $1,020 average project. Paid search pencils out when the pipeline steers toward $2,000 to $5,000 multi-window and motorized work, not single-room blinds.
Search converts at 6.00% in this category (LocaliQ 2025), and every click costs $7.69. The category's standard conversion event is the free in-home consultation, so if that offer is buried or there is no online scheduling, most of the budget buys visits that never become a measure appointment.
Published order data shows demand peaking in June, January, April, March, and July, with December the softest month. A dealer running the same budget every month overpays for cold December demand and misses share when the home-refresh waves hit, and the category's promo rhythm around Black Friday, Memorial Day, and Labor Day makes flat spend even more expensive.
Window Treatments has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most window treatments shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Every campaign lands on a page built around the free in-home consultation: online scheduling, recent project photos, review proof, and financing mentioned up front. Buyers compare two or more written proposals before committing, so the page's job is to make yours the first appointment on the calendar.
National e-commerce and franchise brands spend heavily on generic blinds terms. We build campaigns, landing pages, and GBP categories around custom plus city, motorized shades, plantation shutters, and drapery searches, the consultation-intent traffic where a local dealer wins the measure and the install.
Budget follows the published demand rhythm: heavier through the June, spring, and New Year peaks, protected through the December trough, with planned pushes around Black Friday, Memorial Day, and Labor Day. Cash flow is protected in soft months and share is captured in strong ones.
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every window treatments engagement.
June, January, and spring carry the volume and December is the trough. We flex budget with the published order data instead of running flat spend twelve months a year.
A $55 basic blind and a whole-home motorized project attract different buyers. Motorization adds $300 to $1,000 or more per window, so we aim the budget at custom, motorized, and multi-window searches instead of bargain clicks.
Buyers check recent local reviews and photo portfolios before booking a consultation. We build the post-install review cadence and the gallery content that research-stage shoppers look for.
No-interest promotional financing is a normal part of the pitch at custom price points. Our funnels present financing alongside the consultation booking so price hesitation does not stall the appointment.
One showroom or several territories. We architect service-area pages, GBP profiles, and citation sets that scale cleanly, and we work with one client per industry per area.
Exclusive household-level first-party data across the Spectrum Reach footprint, with CTV on Disney+, Hulu, HBO Max, and ESPN. Reach renovating households before they start searching.
We run whatever the plan calls for. Most window treatments clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your window treatments market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
