Top-3 Map Pack target in 90 days. Built for a trade where buyers gather three bids, compare photos, and usually hire whoever responds first with the strongest reviews.
Trusted by & built on the platforms that matter
Three patterns we see in almost every pavers & turf account we audit.
Landscaping search ads average $8.76 per click and $117.92 per lead, among the highest of any category LocaliQ tracks. Homeowners still collect three bids before hiring, so an owner can spend $350 or more in leads for every job that actually closes. Targeting and follow-up have to be tight for that math to work.
Broad landscaping targeting pulls in mowing and maintenance inquiries, and the category posts the lowest click-through rate of the 16 categories in LocaliQ's benchmark at 4.69%. Ads and pages that never say pavers, driveways, or turf pay for clicks that will not become $12,000 driveway projects.
Homeowners lock in most of their hardscape and turf projects during a spring window that runs from mid-March through late April, and call volume spikes hard when it opens. An installer who is not ranking and running ads before March watches the season get booked around them, then faces a thin winter pipeline.
Pavers & Turf has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most pavers & turf shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Budgets ramp ahead of mid-March, run heavy through the booking surge, and taper as demand cools. In Sun Belt markets where installs run all four quarters, we hold a year-round floor instead of going dark.
Separate landing pages and GBP categories for paver driveways, patios, pool decks, retaining walls, turf lawns, pet turf, and putting greens, so each job type ranks for its own searches and converts at its own cost per lead.
Post-install review requests on a set cadence, plus organized before and after galleries and geotagged GBP photos. 83% of consumers use Google to read reviews, and in a three-bid trade the strongest profile and portfolio usually win the callback.
Reliable service easy to communicate with would use them in the future
Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!
Your business is a reflection of your hard work and vision William, congratulations!!!
Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.
Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol
Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every pavers & turf engagement.
Paver and turf demand books in a spring window and slows through winter in most of the country. We shift budget with that curve, so peak weeks are captured and slow months do not burn cash.
A paver patio averages $3,800 and a paver driveway $12,000, and each converts at a different cost per lead. We bid, write, and build pages per job type, not per click.
Buyers gather three quotes and read reviews before they call anyone back. We build post-install request systems so reviews arrive on a steady cadence instead of whenever a crew remembers to ask.
Driveway and full-backyard projects reach $18,000 and beyond, and many buyers fund them with credit or home equity. Quote funnels that surface financing options widen the pool for five-figure jobs.
City and neighborhood pages anchored by local project galleries and geotagged photos, so finished work does the selling in every market you serve. One location or several, the structure scales cleanly.
Exclusive household-level first-party data across the Spectrum Reach footprint, with CTV placements on Disney+, Hulu, HBO Max, and ESPN. Reach homeowners planning the backyard before they ever search.
We run whatever the plan calls for. Most pavers & turf clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your pavers & turf market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
