Remodels, additions, full builds. We position you for $50K+ projects, and filter out the price-shoppers who waste your estimator's time.
Trusted by & built on the platforms that matter
Three patterns we see in almost every general contractor account we audit.
Cheap lead-gen shops sell GC leads to 4–5 contractors at once. Your estimator spends a day on a $200K kitchen quote, then loses to the lowest bidder who never planned to use you.
Premium clients pick you off the project pages, not the homepage. Without rich, searchable project pages with real photos and city tags, you compete on price by default.
GC sales cycles run 3–9 months. Most agencies set up a contact form and stop there. The leads that don't convert in week one are lost without a nurture sequence.
General Contractor has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most general contractor shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Average remodel and addition projects run $50K–$200K, so a few booked jobs a month adds up fast. Lead volume sits well below the emergency trades, and paid search, Local SEO, and site SEO all reach the same homeowners through one long research cycle, so this is total booked work across the program, not three separate pipelines added together.
From accounts we run today, not last year's playbook.
Separate funnels for kitchens, additions, ADUs, and whole-house. Each gets its own portfolio gallery, FAQ, and qualifying questions tuned to that project's average ticket.
Each completed project gets a page that ranks for '[project type] + [city].' Real photos, real homeowner names (with permission), schema markup. The portfolio becomes the lead engine.
Automated 6-month sequences that share project progress, design ideas, and trust content. Retargeting on Meta + Google so you stay top-of-mind through the research phase.
General Contractor Construction, Plumbing & Roofing Corp.
Home Remodeling Creative Design & Build
General Contractor Kansas City General Contractor
Reliable service easy to communicate with would use them in the future
Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!
Your business is a reflection of your hard work and vision William, congratulations!!!
Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.
Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol
Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every general contractor engagement.
Your site, your reviews, your ads, all calibrated to attract $50K+ projects, not bathroom tile swaps.
Kitchens, additions, ADUs, full builds. Each gets its own funnel, its own portfolio, its own CPL.
Project pages that rank for 'kitchen remodel + city' and convert visitors into estimate requests.
Multi-step qualifying forms that filter price-shoppers before they hit your inbox. Your estimators get pre-qualified leads only.
Master Builder, NARI, and BBB trust signals woven through copy. Insurance, bonding, licensing, not buried in the footer.
Email sequences for the 6-month decision window so you stay top-of-mind through the research phase.
We run whatever the plan calls for. Most general contractor clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your general contractor market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
