Panel upgrades, EV chargers, generators, whole-home rewires. Premium positioning that attracts six-figure jobs, not $99 service calls.
Trusted by & built on the platforms that matter
Three patterns we see in almost every electrical account we audit.
Generic 'electrician near me' positioning pulls in handyman-tier jobs. Without intent-segmented funnels, your estimators spend hours quoting work your shop shouldn't take.
Two of the highest-growth categories of the decade. Most electrical GBPs don't have the schema, landing pages, or paid coverage to even appear when those searches happen in their service area.
Commercial buyers behave nothing like homeowners. If both flow through the same form and the same intake, you're either alienating commercial accounts or quoting residential like commercial.
Electrical has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most electrical shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Combined paid search, Local SEO, and site SEO at typical electrical close rates, service-call + panel/EV/generator mix.
From accounts we run today, not last year's playbook.
Multi-step forms that surface amperage, panel age, and code-driven triggers (EV charger, solar, ADU). Estimators get pre-qualified leads, not cold inquiries.
Dedicated landing pages with Service schema for each category, paired with Google Local Service Ads (LSA) coverage so you appear in both the Map Pack and the LSA card stack.
Master electrician license number, bonded/insured, manufacturer certifications. Homeowners spending $8K–$25K on panels do not click 'Get a quote' without seeing them.
HVAC & Electrical Armstrong Air & Electric
Electrical W3 Electric
Reliable service easy to communicate with would use them in the future
Will at Service Line Pro has been amazing to work with. Anytime I reach out with questions, he responds immediately and takes care of whatever I need. He makes you feel like you are his only client! My website needed some updating, Will and his team re-built it for me at no charge. Just offered to do so I didn't ask. I’ve worked with several marketing people before to help build my brand and bring in more business but no one like Will. We get along very well and he always goes the extra mile. He graciously offered to do a ten day free trial to help my business become more visible to clients when searching for spa services on Google. Apparently I'm coming up “red” (not good) in most categories which means I’m not being seen. You can be the best at what you do but if nobody knows who you are? SEO services are super important but also costly so I’m excited to see what the free trial yields. I hope if I see the value during the trial period I can justify the cost. Thanks Will for all that you do!
Your business is a reflection of your hard work and vision William, congratulations!!!
Will is very knowledgeable and will set you up for success. Highly recommend ServiceLine Pro.
Will has been amazing to work with. For being so young I’m super impressed with his knowledge but also his follow through. He really worked with us and got us back up and rolling!!!!! I highly recommend him but hopefully not too much because I need his full attention lol
Will Hamilton is an exceptional talent. Whether it's web design or commercial production, his work is consistently top-tier. On top of his technical skills, he is incredibly easy to collaborate with. Highly recommended!!
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every electrical engagement.
200A and 400A upgrades are the highest-margin job in your shop. We build funnels that pre-qualify them.
Two of the fastest-growing categories. We help you own them in your market while the window is open.
Master electrician trust badges, licensing, and bonded/insured copy that converts skeptical homeowners.
If you do both, we build separate landing experiences so commercial leads don't get residential CPL pricing.
Geo-targeted city pages and Map Pack work to own a 25-mile radius around your office.
Target homeowners during renovation cycles, EV-buyer households, and solar-adjacent prospects.
We run whatever the plan calls for. Most electrical clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your electrical market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
