Pain 01
Your agency runs Meta like e-commerce
Home service has different economics. and most agencies use the same playbook for everyone.
We see this constantly ← All services Meta consulting
Meta Ads, set up so your team can run them.
A 3-month consulting engagement. We architect the account, audiences, and creative, your team or VA runs day-to-day. Knowledge transfer at the end, not a forever retainer.
Buyer reach across
Meta
Instagram
Facebook
If this sounds familiar…
You're losing customers because the foundation is broken.
Google Ads (PPC) Campaigns Powered by Spectrum Reach
Pain 02
Conversion API is misconfigured
Post-iOS 14, server-side tracking is required. Most accounts still rely on the dying client pixel.
We see this constantlyPain 03
You're locked into a permanent retainer
Meta is a learnable skill. but agencies sell it as a forever-dependency to keep collecting fees.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
Does Meta even work for home services?
Our answer
For retargeting and offer-driven campaigns, yes. 70% of website visitors never convert on first visit, Meta is the cheapest, warmest way to pull them back. We don't pretend it replaces search; we use it where it has the unfair advantage.
Why not just run Facebook ads in-house?
Our answer
Most in-house Meta runs hit a CPL ceiling because audience structure, creative variants, and Conversion API setup take a senior buyer to tune. We come in, fix the structure, run the creative testing flywheel, and you can take it back when you want.
Aren't Meta ads dying because of iOS / tracking changes?
Our answer
Click-attribution got harder. Performance didn't. CAPI, modeled conversions, and offline-event uploads recover ~85% of the lost signal, most agencies haven't wired them up. We do.
What you get
Everything included in Meta Ads Consulting.
Built for meta ads consulting
One service, every detail covered.
From kickoff through ongoing optimization, the work that actually lifts rankings, calls, and booked jobs.
See pricingRetargeting
70%
of website visitors never convert on the first visit
Meta brings them back. Cheap, warm, ready.
- Full account architecture for home service economics
- Lookalike, behavioral, and retargeting audience strategy
- Creative briefs and hook frameworks for your trade
- Pixel and Conversion API server-side tracking
- Lead form vs. landing page conversion testing
- Team training and full knowledge transfer by month 3
How it works
From kickoff to results.
Clear milestones. Clear outcomes. No 12-month onboarding theater.
01
Month 1
Architect the account
Account structure, audiences, creative briefs. all built for home service economics.
02
Month 2
Launch + iterate
Server-side tracking, lead-form vs landing page tests, creative rotation calibrated to CPL.
03
Month 3
Knowledge transfer
Your team or VA learns to run the account. We document everything, no black box.
04
Month 4+
You own it
No retainer trap. Your team executes, you save 70%+ vs. ongoing agency fees.
From
$4,500
Flat fee for the full 3-month engagement
$4,500 flat for the full 3-month engagement (not monthly). Knowledge-transfer model: we build the account, your team runs day-to-day. After 3 months, $1,000/mo for our call-center lead intake is optional, nothing ongoing if you have your own intake.
What's included
- Full account architecture for home service economics
- Lookalike, behavioral, and retargeting audience strategy
- Creative briefs and hook frameworks for your trade
- Pixel and Conversion API server-side tracking
- Lead form vs. landing page conversion testing
- Team training and full knowledge transfer by month 3
Proof
See all case studies → Real results from Meta Ads Consulting clients.
General Contractor $2M+ in new business opportunity in 4 months
Construction, Plumbing & Roofing Corp.
$2M+
New business opportunity
300+
High-value leads
3M+
Site visits
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
HVAC 20% revenue lift, 60+ new Google reviews
Chicago Heating & Cooling 1 Corp.
20%
Revenue increase
60+
New Google reviews
New
Markets expanded
Read case study
Frequently asked
Questions, answered.
Why a 3-month engagement instead of ongoing?
Meta ads for home service is a learnable skill, not a permanent agency dependency. We architect the right system, train your team, and step out. It costs a fraction of an open-ended monthly retainer.
What if my team can't run it after?
Most can. For those who can't, we offer ongoing month-to-month management, but it's optional, not the default.
Do you do TikTok or YouTube ads too?
Not as a standalone offering. If they fit your strategy, we'll integrate them inside the Meta engagement at no extra cost.
What's the typical media spend?
Most clients run $3K to $15K/mo in Meta spend depending on market and service mix. We'll size what's right for your CPL targets.
Meta Ads Consulting
Ready to put meta ads consulting to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your meta ads consulting and where the fastest wins are.