Marketing for service-based businesses doing $1M+ in revenue.
Plumbing, HVAC, electrical, roofing. Local SEO, websites, Google Ads, and AI search. Tampa-based, working with operators across the U.S.
How we work.
One specialty: service-based businesses. No restaurants, no e-commerce, no SaaS. That focus is what lets us go deep on the channels that move service businesses: local search, GBP, and AI visibility.
Engagements are month-to-month. You talk to the person handling your account. Reports show rankings, calls, and booked jobs, the numbers that actually pay for marketing.
Almost every client we've ever had came from a referral. We'd rather grow that way than run a sales team.
Most agencies are built to extract. We're built to partner. If our clients don't grow, we don't grow. That's the only model that makes sense.
A real team. Real results.
Strategists, operators, and engineers building the campaigns, systems, and content that scale service-based businesses.
How we got here.
Slow on purpose. We only grew when we could keep delivering for the clients already on the books.
- 2018How it started
Will was running video production for weddings, music, and live events when he started doing marketing work for a few service-based business operators on the side. He kept hearing the same thing: they were spending real money on marketing and had no idea what it was actually doing.
- 2020The business is founded
Will takes the work full-time with one rule: run it the way a good service business should. Pick up the phone, do what you said you'd do, and deliver marketing that's actually worth what a service-based business pays for it.
- Building the playbooksLocal SEO, Websites, AI SEO / GEO
We worked out our three core services, Local SEO, websites that actually convert, and AI search (GEO), by running them for real clients in roofing, HVAC, plumbing, and electrical until they produced wins we could repeat.
- 2025Spectrum Reach partner, TAG Certified
Partnered directly with Spectrum Reach for CTV / OTT media, and earned TAG Certified status (Trustworthy Accountability Group) for media buying through that Spectrum Reach partnership.
- 2026ChatGPT Ads + Apple Maps Ads
ChatGPT Ads live for clients as an early adopter. Apple Maps Ads joins the waitlist, launching as inventory opens.
- TodaySame focus
Same small senior team, same focus on service-based businesses, same way of working. We grew, but we didn't change.
Strategy, innovation, and results, powered by the people behind it.
William Hamilton
Will spent years running high-stakes video production, weddings, music, live events, before getting into service-business marketing. He built ServiceLine on one simple rule: if clients don't grow, neither do we.
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Victoria Hamilton
Victoria, Will's sister, runs operations behind every ServiceLine client account: onboarding, fulfillment, reporting, and keeping the team on schedule. She's the reason nothing slips through the cracks.
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Graham Gibson
Graham leads the sales side of ServiceLine. He runs the sales team, sets the direction, and works the networking that keeps the business growing at a healthy pace.
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Daniel Gomez
Daniel leads fulfillment across SEO, content, and technical work, making sure the strategy actually gets done, on time, and at a quality bar that moves rankings and calls. He owns the production side of the agency.
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KeeLee Tomlinson
KeeLee is our Spectrum Reach representative, the partner contact behind our connected-TV and streaming campaigns. She helps map household targeting and get client ads placed across Spectrum's network.
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Kevin Morales
Kevin runs the SEO + GBP work day-to-day across client accounts. Citations, on-page, schema, content briefs, the monthly ranking checks, he's the one in the weeds making sure the Map Pack actually moves.
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Hamza Anees
Hamza keeps the pipeline moving. He handles the conversations and leads, stays on top of every opportunity, and keeps client relationships running smoothly so onboardings go well.
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Jonah Galobardi
Jonah works the networking side, getting ServiceLine recognized across the Tampa Bay service-business community and opening doors in the local market.
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Miguel Almeida
Miguel edits the video behind ServiceLine, from client features and founder messages to social cuts and ad creative. He turns raw footage into the videos that show up across the site and in campaigns.
View full bioThe platforms we run campaigns on.
The platforms and partnerships behind our campaigns, including first-party media and early-access channels that put your business in front of buyers sooner.
The ServiceLine way.
Four things we won't compromise on, no matter how big we get.
Results-driven
We're obsessed with measurable growth and ROI. If it doesn't drive results, we don't do it.
Strategic thinking
We don't just execute, we strategize. Every campaign is built on data, insight, and planning before a dollar is spent.
Partnership
We're not just an agency, we're a true partner in your success. We invest in your business like it's our own.
Integrity
We operate with honesty and transparency. We say what we'll do, then we do it. No marketing speak, no hand-waving.
What we're working on next.
ChatGPT Ads + Apple Maps Ads.
ChatGPT Ads is already live for our clients as an early adopter. Apple Maps Ads launches the day inventory opens in your metro. Together with Google Ads, you get the most complete multi-channel advertising program built for service-based businesses.
Small senior team, no exceptions.
Every new channel and every new hire has to clear the same bar: it has to actually move the needle for clients. If it doesn't, we don't add it.
Ready to grow?
Same-day response. No long contracts. No marketing speak, just a real conversation about your business with one of us.
Book Strategy Call