Top-3 Map Pack target in 90 days. Reviews and photo proof that get you the estimate appointment, and a spring pipeline built in the first quarter so winter doesn't decide your year.
Trusted by & built on the platforms that matter
Three patterns we see in almost every painting account we audit.
LocaliQ's 2025 benchmarks put painting at a $13.74 average cost per click and $138.38 per lead, the highest CPC of the 16 service categories it tracks, above roofing at $10.70 and electricians at $12.18. Against a $2,021 interior or $3,177 exterior average job, loose match types and broad targeting drain the budget before the phone rings.
Homeowners collect three to five painting estimates, and 83% of consumers read reviews on Google when choosing a local business (BrightLocal, 2025). With roughly 217,000 painting businesses in the US, a thin or stale Google Business Profile means getting price-shopped against cheaper crews, or never making the shortlist at all.
Exterior work runs late spring through early fall, and quote requests ramp hard in March through May, so the spring calendar is filled by marketing that started six to ten weeks earlier. Waiting for the phones to slow down before spending is how the winter gap becomes a cash-flow problem. Cabinet refinishing at a $940 average and interior repaints at $2,021 are what carry the cold months.
Painting has its own demand cycle, its own buyer behavior, its own high-margin job mix. We build every campaign around that, not a template carried over from another industry.
What works at $1M is different from what works at $5M. Quick guidance on where to focus first.
Most painting shops at this stage are leaving Map Pack calls on the table. Our focus: GBP rebuilt, citation cleanup, review velocity automation, and a site that actually converts. Then we layer in paid.
At $2M+, the local foundation is usually solid; the leak is paid. We layer Spectrum Reach household-targeted streaming, multi-engine search ads, and AI search visibility on top of the SEO base.
These are cited industry benchmarks, not promises. Real numbers swing hard by market: a top-10 metro behaves nothing like a tier-3 town, and competition, service area, and budget all move them. Treat every range here as a starting point we calibrate to your market on the strategy call. The source is pinned under each number so you can audit it.
Paid search program. Local SEO and site SEO for this vertical are scoped per market, since published channel benchmarks specific to it are limited. See the channel table above for sourcing.
From accounts we run today, not last year's playbook.
Separate campaigns for interior, exterior, cabinet, and commercial work, tight match types, and negative keyword lists that keep DIY and job-seeker traffic out. Every inquiry gets a missed-call text-back, because at $138.38 per lead, a call that dies in voicemail is real money.
Post-job review requests by text, a second-touch ask, and before/after galleries loaded onto your Google Business Profile and landing pages. When a homeowner is comparing three to five estimates, the profile with fresh reviews and photo proof is the one that justifies the higher quote.
Exterior campaigns ramp in late winter so the spring calendar fills before the first warm weekend. From fall, budget rotates to interior repaints and cabinet refinishing to keep crews busy through the slow months instead of parking the spend.
Not a deck, not a theory. The work that ships every cycle, in the order it ships, on every painting engagement.
Interior, exterior, cabinets, and commercial each search differently and pay differently. Each gets its own campaign, landing page, and cost-per-lead target instead of one catch-all account.
83% of consumers read reviews on Google when choosing a local business. We build the request system so reviews arrive on a steady cadence, backed by the before/after photos homeowners actually compare.
Exterior jobs average $3,177 and larger two-story repaints run to $10,000. We build estimate funnels with financing options and fast written quotes, because the quickest professional estimate frequently beats a slightly cheaper competitor.
Exterior spend ramps ahead of spring, interior and cabinet campaigns carry the winter. The budget moves with the curing season instead of running flat all year.
One crew or several cities. We architect service-area pages, citations, and GBP profiles that rank in each market without cannibalizing each other.
Exclusive household-level first-party data across the Spectrum Reach footprint, with streaming TV on Disney+, Hulu, HBO Max, and ESPN. Stay in front of homeowners during the weeks they spend comparing estimates.
We run whatever the plan calls for. Most painting clients start with one or two channels and layer the rest as they scale.
Free 30-minute strategy call, with a same-day response. We'll talk through your painting market and where the fastest wins are.
Two short questions. Tell us what you're trying to grow.
A strategist will reply within 2 business hours.
