Symptom 01
You keep paying for names that never answer
A spreadsheet full of form fills is not a pipeline. Your team spends the day chasing people who never asked to speak with you.
We see this constantly ← All services Pay Per Qualified Lead (PPQL)
Qualified calls. Pay only when they meet the standard.
We deliver calls from decision-makers in your service area who are actively looking to hire. Spam, wrong-area calls, and junk are filtered out before billing, giving high-ticket service businesses a faster way to grow while longer-term campaigns ramp up.
PPQL lead review Incoming service call
Live Call status Qualified opportunity
- Decision-maker
- Confirmed
- Service area
- Verified
- Service needed
- Approved
- Intent
- Ready to schedule
Billing decision Meets your standard
Every billable call is checked for
Decision-maker
Service-area fit
Real intent to hire
If this sounds familiar…
Your team is chasing leads that were never worth buying.
Symptom 02
Spam and wrong-area calls waste the schedule
The phone rings, but the caller is outside your market, needs a service you do not provide, or was never a real buyer.
We see this constantlySymptom 03
You need opportunities before long-term campaigns mature
SEO and authority take time to compound. The sales team still needs real conversations while that foundation is being built.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
How do I know these are not the same bad leads everyone else sells?
Our answer
Because a name and phone number are not enough. A billable PPQL call must come from the decision-maker, inside your service area, for a service you provide, with real intent to get the work done.
02 Common objection
What if the call is spam or from outside my area?
Our answer
It is filtered out and not billed. We set the qualification rules before launch so you are not paying for calls that clearly fall outside the agreement.
03 Common objection
Will these calls actually book?
Our answer
They are designed to be bookable, and we target a 75% or better booking rate. We cannot guarantee the final outcome because availability, pricing, response time, and call handling still matter.
What you get
Everything included in Pay Per Qualified Lead (PPQL).
Built for Pay Per Qualified Lead (PPQL)
One service, every detail covered.
From the qualification rules through call review and billing, the service is built to protect your team from junk and focus it on real opportunities.
See pricingBooking target
75%+
for calls that pass the agreed qualification standard
Qualified does not mean guaranteed. Your intake still matters.
- Qualification rules built around your services and market
- Calls from decision-makers with real service intent
- Service-area and service-fit verification
- Spam and out-of-area call filtering
- Lead review before billing
- $1,000 starting deposit credited toward qualified leads
- 45 to 60 day ramp-up toward consistent lead flow
- Weekly reporting on qualified-call volume and quality
- Custom pricing based on industry and opportunity value
How it works
From kickoff to results.
Clear qualification rules, call-by-call vetting, and a straightforward path from ramp-up to consistent opportunities.
01
Kickoff
Define qualified
We agree on service area, job types, decision-maker status, and the intent a call must show before it can be billed.
02
Days 1-45
Build and ramp
We build the lead sources, allow them to index, test call quality, and improve the flow around the work you value most.
03
As calls arrive
Vet every call
Spam, out-of-area calls, and conversations that miss the agreed standard are filtered out before billing.
04
Days 45-60+
Review and scale
We review quality and booking performance, then focus the system on the services and markets creating the strongest opportunities.
Custom engagement
Talk to a strategist.
A $1,000 deposit is required to start and is credited toward qualified-lead fees. The price per qualified lead depends on the industry, service, market, and value of the opportunity. Allow about 45 to 60 days for the system to ramp toward consistent lead flow.
What's included
- Qualification rules built around your services and market
- Calls from decision-makers with real service intent
- Service-area and service-fit verification
- Spam and out-of-area call filtering
- Lead review before billing
- $1,000 starting deposit credited toward qualified leads
See all featuresShow fewer
- 45 to 60 day ramp-up toward consistent lead flow
- Weekly reporting on qualified-call volume and quality
- Custom pricing based on industry and opportunity value
Frequently asked
Questions, answered.
What exactly counts as a qualified lead?
A qualified lead is a call from the decision-maker, inside your approved service area, requesting a service you actually provide, with a real intention to get the work done. We agree on the exact standard before launch.
What happens if a call is spam or outside my area?
It is filtered out and you are not billed for it. The purpose of PPQL is to charge for legitimate opportunities, not junk that wastes your team's time.
How is each qualified lead priced?
Pricing is custom because lead value changes by industry, service, market, and average job size. We review the economics with you first and set a price that makes sense for the opportunity.
Why is there a $1,000 deposit?
The deposit starts the build and ramp-up process, then stays on your account as credit toward qualified leads. It is not an extra fee on top of those leads.
How quickly will qualified calls start coming in?
The system normally needs about 45 to 60 days to ramp toward consistent flow. Calls may arrive earlier, but we set expectations around the time needed to build, index, test, and improve the lead sources.
Does every qualified call turn into a booked job?
No marketing service can honestly guarantee that. We target a 75% or better booking rate by filtering for fit and intent, but your schedule, response time, pricing, and call handling still affect the result.
Does PPQL replace SEO or advertising?
No. It is a strong way to create faster opportunities while longer-term campaigns ramp up. The best growth plan can use PPQL for near-term pipeline and SEO, websites, or advertising for durable demand.
Pay Per Qualified Lead (PPQL)
Ready to put PPQL to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether PPQL is the right fit.