750%
Return on investment
17
Leads & appointments
137
From website visitors
The challenge
360 Builders drove traffic to their website but struggled to convert visitors into qualified leads and appointments.
Our approach
- 01 Deployed an AI-powered chat assistant to engage visitors and guide them toward booking a consultation.
- 02 Used the assistant to reduce friction in the inquiry process and capture high-intent visitors.
The outcome
The AI assistant delivered a 750% ROI and 17 new leads and appointments from 137 website visitors.
How homeowners choose a contractor
Remodels, additions, and full builds are high-consideration purchases. Homeowners research for weeks, shortlist a few firms, and judge each one on proof of past work before they ever request a quote.
- Most homeowners begin a remodeling project with an online search and a review of recent project photos before contacting anyone.
- Because project values are high, buyers compare multiple contractors and favor the ones whose portfolio and reviews look most credible.
- Contractor sales cycles often run several months, so leads that aren't nurtured after the first contact are frequently lost.
