The challenge
W3 Electric provided quality electrical work, but their website wasn't converting visitors into booked calls.
Our approach
- 01 Completely redesigned the website to improve engagement and streamline booking.
- 02 Integrated AI-powered chat and content automation for instant responses to service inquiries.
The outcome
The combination of website optimization and AI automation generated 33 new leads and appointments at a 1,400% ROI.
How electrical customers choose
Electrical work runs from small service calls to high-value panel upgrades, EV chargers, and rewires. Buyers want proof of licensing and trust before they let someone work on their home.
- Panel upgrades, EV-charger installs, and generators are among the fastest-growing residential electrical categories.
- Homeowners spending heavily on electrical work look for visible licensing, insurance, and certifications before requesting a quote.
- Generic 'electrician near me' visibility tends to attract low-value service calls unless the funnel is built to surface higher-ticket work.