687%
Return on investment
26
Leads & appointments
287
From website visitors
The challenge
Wizcrete Concrete Solutions had a strong reputation but needed to engage website visitors immediately without overwhelming staff with manual follow-ups.
Our approach
- 01 Deployed an AI-powered chat assistant as an intelligent 24/7 first point of contact.
- 02 Used the assistant to vet and schedule leads so the team focused only on qualified prospects.
The outcome
The AI assistant delivered a 687% ROI and 26 new leads and appointments from 287 website visitors.
How homeowners choose a contractor
Remodels, additions, and full builds are high-consideration purchases. Homeowners research for weeks, shortlist a few firms, and judge each one on proof of past work before they ever request a quote.
- Most homeowners begin a remodeling project with an online search and a review of recent project photos before contacting anyone.
- Because project values are high, buyers compare multiple contractors and favor the ones whose portfolio and reviews look most credible.
- Contractor sales cycles often run several months, so leads that aren't nurtured after the first contact are frequently lost.
