$2M+
New business opportunity
300+
High-value leads
3M+
Site visits
The challenge
Issac and Mark, the leadership behind Construction, Plumbing & Roofing Corp., had a solid reputation but a digital presence that couldn't scale. They wanted a predictable way to reach more clients and grow revenue across multiple divisions without wasting resources on unqualified browsers.
Our approach
- 01 Refreshed the website infrastructure and connected disparate systems so every lead was tracked and accounted for.
- 02 Optimized their four distinct websites to rank at the top of search results.
- 03 Overhauled the user experience and added AI filters that automatically vetted incoming inquiries and stripped out junk leads.
The outcome
Within four months, the company generated 300+ high-value leads, $2M+ in new business opportunity, and 3M+ site visits across their four websites.
How homeowners choose a contractor
Remodels, additions, and full builds are high-consideration purchases. Homeowners research for weeks, shortlist a few firms, and judge each one on proof of past work before they ever request a quote.
- Most homeowners begin a remodeling project with an online search and a review of recent project photos before contacting anyone.
- Because project values are high, buyers compare multiple contractors and favor the ones whose portfolio and reviews look most credible.
- Contractor sales cycles often run several months, so leads that aren't nurtured after the first contact are frequently lost.
