52
New leads & appointments
160%
Return on investment
Orlando
Market
The challenge
Armstrong Air & Electric provided quality service, but their website wasn't capturing homeowners and businesses searching for reliable contractors.
Our approach
- 01 Completely redesigned the website to improve engagement and streamline service requests.
- 02 Integrated AI-powered chat and content automation for instant responses to inquiries.
The outcome
The combination of website optimization and AI automation generated 52 new leads and appointments at a 160% ROI.
How HVAC customers find a company
HVAC demand swings hard with the seasons and ranges from quick repairs to high-ticket system replacements. The companies that stay visible year-round and respond fast win the most valuable jobs.
- HVAC demand peaks in heating and cooling season and drops in the shoulder months, so steady visibility matters as much as peak-season spend.
- Repair searches and replacement searches carry very different values, and targeting them the same way leaves the high-ticket installs on the table.
- A strong, current Google Business Profile with consistent reviews is one of the clearest signals homeowners use to pick an HVAC company.
