By integrating texting into their sales and service workflows, they were able to reach customers faster, improve follow-up efficiency, and increase both new customer acquisition and service revenue.
The challenge
How Village Ford Achieved a 10% Increase in New Customers The ChallengeVillage Ford needed a better way to reach prospects and customers throughout the vehicle ownership cycle. In the competitive Detroit automotive market, dealerships that respond quickly and stay engaged win more sales and service appointments. They needed a solution that would enable faster lead conversion, improve customer follow-up for both sales and service, and ultimately increase revenue and operationa
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
We implemented a strategy focused on one critical pillar:SMS-Powered Customer Engagement: We integrated SMS into their sales and service workflows, enabling the dealership to send timely messages about vehicle availability, service reminders, repair authorizations, and follow-up communications. By reaching customers directly on their phones, we reduced response times and improved engagement at eve
