10% more new customers with SMS

The challenge

Village Ford needed a better way to reach prospects and customers across the vehicle-ownership cycle in the competitive Detroit market.

Our approach

1. 01 Integrated SMS into sales and service workflows for availability updates, service reminders, and follow-up.
2. 02 Used SMS to speed up lead conversion and customer follow-up.

The outcome

The SMS communication delivered a 10% increase in new customers and improved scheduling and follow-up.

How drivers choose an auto shop

Auto repair and dealership service are reputation-led. Drivers want a shop they can trust, and most check reviews and search locally before committing.

• Drivers routinely check online reviews before choosing a repair shop or service department.
• Local search visibility captures customers at the moment a vehicle issue or service need arises.
• Fast, consistent follow-up keeps customers engaged across the sales and service cycle.