850+
Total leads
30%
Average CTR
10%
Conversion rate
The challenge
A real estate developer needed a predictable engine to fill a modern apartment complex with high-quality renters and condo buyers.
Our approach
- 01 Combined Google Search and Display campaigns to cover the full funnel, from awareness to active intent.
- 02 Used remarketing to bring qualified visitors back as they moved toward a decision.
The outcome
Between July and November, the campaign generated 850+ leads in five months at a 30% average CTR and a 10% conversion rate.
How real-estate clients find an agent
Buyers, sellers, and tenants almost all begin online. The agents and agencies that appear in local search and respond quickly win the first conversation.
- The large majority of real-estate searches start online before any agent is contacted.
- Sellers comparing agents weigh local visibility, track record, and responsiveness when deciding who to call.
- Speed of follow-up on a valuation or property inquiry is a major factor in converting interest into a client.
