By connecting with people actively seeking representation, the campaign directly supported the firm's revenue expansion.
The challenge
How Howard Law Group Generated 30+ Qualified Leads with Meta Ads The ChallengeHoward Law Group, a firm specializing in criminal defense with over 30 years of combined experience, needed a reliable way to connect with individuals in need of urgent legal help. In the legal industry, especially criminal defense, potential clients are often searching for immediate expertise and a firm they can trust. They needed a digital strategy that would attract these individuals and make it
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
The ads highlighted the firm's extensive experience and offered a clear, low-friction path to a free case evaluation.Direct Connection & Lead Capture: The campaign was optimized to drive direct inquiries. By making it easy for prospects to reach out for more information, we ensured that the firm could connect with potential clients quickly, which is essential in criminal defense cases.The ResultsT
