The challenge
Expert Automotive had specialized in Japanese imports since 1997 and built a reputation on quality, but their digital presence didn't reflect it. Most business came from word-of-mouth.
Our approach
- 01 Refreshed the website and connected lead-capture infrastructure, with a focus on mobile.
- 02 Ran a local SEO strategy focused on their Japanese auto-repair specialty.
- 03 Made it easy for satisfied customers to leave Google reviews.
The outcome
Revenue increased 200% and the shop earned 62 new Google reviews, with customers now finding them on Google instead of only by referral.
How drivers choose an auto shop
Auto repair and dealership service are reputation-led. Drivers want a shop they can trust, and most check reviews and search locally before committing.
- Drivers routinely check online reviews before choosing a repair shop or service department.
- Local search visibility captures customers at the moment a vehicle issue or service need arises.
- Fast, consistent follow-up keeps customers engaged across the sales and service cycle.