The combination of website optimization and AI automation delivered measurable growth for the service contractor.
The challenge
How Armstrong Air & Electric Generated 52 New Leads with a 160% ROI The ChallengeArmstrong Air and Electric needed to increase qualified leads and improve digital engagement in a competitive HVAC and electrical market. While they provided quality residential and commercial services, their website wasn't effectively capturing the attention of homeowners and businesses searching for reliable contractors. They needed a digital strategy that would boost customer engagement and st
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
By making it easy for customers to request quotes and schedule appointments, we turned website visitors into qualified leads.AI-Powered Chat & Content Automation: We integrated AI-powered chat and content automation to provide instant responses to service inquiries. This ensured that customers received immediate attention and were guided toward booking HVAC or electrical services.The ResultsThe co
