How a Real Estate Campaign Generated 850+ Rental Leads in 5 Months
The Challenge
A real estate developer needed to fill a modern apartment complex with high-quality renters and condo buyers. In a crowded market, they needed a predictable engine to capture prospects at every stage—from initial research to final decision—without wasting budget on low-intent traffic.
The Strategy
At ServiceLine, we focus on capturing active demand and staying top-of-mind until the deal is closed. We implemented a strategy focused on two pillars:
Multi-Channel Intent & Awareness: We combined Google Search and Display campaigns to cover the entire funnel. Display ads built broad awareness across the web, while Search ads captured active intent by targeting high-value keywords like “luxury apartments” and “pet-friendly apartments near me.”
Strategic Remarketing: Most real estate decisions aren’t made on the first visit. We used strategic remarketing to bring qualified visitors back to the site, ensuring the property remained the primary choice for prospects as they moved closer to a final decision.
The Results
Between July and November, the campaign delivered exceptional volume and efficiency:
- 850+ Total Leads: A massive volume of qualified inquiries generated in just five months.
- 30% Average CTR: Nearly 10x the industry average, proving precise targeting.
- 10% Conversion Rate: Reflecting high lead quality and strong intent.
- Cost Efficiency: Standard campaigns achieved a 31.12% CTR at an optimized $1.60 CPC.
Conclusion
This campaign proves that precise segmentation and remarketing are the keys to real estate growth. By combining broad search intent with a disciplined remarketing loop, we created a high-volume lead machine that delivered maximum ROI for a high-value asset.