20
Calls in month one
3
Form submissions
4
Targeted keywords
The challenge
A Kansas City contractor needed a steady pipeline during the cold, end-of-year period when construction demand hits its lowest point.
Our approach
- 01 Identified and targeted 4 high-intent search terms tailored to the exact service area.
- 02 Built a conversion-optimized custom landing page to turn visitors into leads.
The outcome
Despite seasonal challenges, the campaign delivered 20 phone calls and 3 form submissions in the first 30 days.
How homeowners choose a contractor
Remodels, additions, and full builds are high-consideration purchases. Homeowners research for weeks, shortlist a few firms, and judge each one on proof of past work before they ever request a quote.
- Most homeowners begin a remodeling project with an online search and a review of recent project photos before contacting anyone.
- Because project values are high, buyers compare multiple contractors and favor the ones whose portfolio and reviews look most credible.
- Contractor sales cycles often run several months, so leads that aren't nurtured after the first contact are frequently lost.
