The challenge
Chicago Heating & Cooling 1 Corp. had knowledgeable staff and top-quality service but needed a scalable way to track growth and build the digital authority required to move into new markets.
Our approach
- 01 Optimized their digital presence for visibility in both their home market and new targeted locations.
- 02 Implemented a system to streamline customer feedback across Google and Yelp, plus weekly progress reporting.
The outcome
Increased search visibility and a stronger reputation delivered a 20% revenue increase, 60+ new Google reviews, and a successful expansion into new locations.
How HVAC customers find a company
HVAC demand swings hard with the seasons and ranges from quick repairs to high-ticket system replacements. The companies that stay visible year-round and respond fast win the most valuable jobs.
- HVAC demand peaks in heating and cooling season and drops in the shoulder months, so steady visibility matters as much as peak-season spend.
- Repair searches and replacement searches carry very different values, and targeting them the same way leaves the high-ticket installs on the table.
- A strong, current Google Business Profile with consistent reviews is one of the clearest signals homeowners use to pick an HVAC company.