+10-15%
Loan-closing ratio
#1 in peer group
Loan growth
Secure SMS
Channel
The challenge
Towpath Credit Union needed a modern, secure, compliant way to engage members and speed up its lending process.
Our approach
- 01 Deployed a secure SMS solution for loan updates, approval notifications, and member communication.
- 02 Reduced friction in the loan-approval process so members could close faster.
The outcome
The secure SMS solution delivered a 10-15% increase in loan-closing ratio and made Towpath #1 in loan growth among its Ohio peer group.
How financial clients engage
Financial services are built on trust and timing. Members and clients respond to fast, secure, clear communication, and slow follow-up costs deals.
- Speed of communication is a real competitive edge in lending and financial services.
- Clear, timely updates reduce friction and help close more applications.
- Trust and responsiveness are central to how clients choose and stay with a financial provider.
