The challenge
With an average local search ranking of 18.0, this waste-management company was buried at the bottom of the map and losing business to larger providers.
Our approach
- 01 Optimized local search signals for 'local waste management service'.
- 02 Secured top map spots across the company's entire geographic footprint.
The outcome
In just six weeks, the average local ranking went from 18.0 to 2.4, leading to a surge in service requests and new contracts.
How waste-management customers choose
Waste and disposal services compete against larger established providers. Local search visibility is what lets a smaller company get found and win contracts.
- Customers search locally for waste services and contact whoever appears first.
- Strong local-search placement lets smaller providers compete with established players.
- Both residential and commercial accounts begin with an online search.