The challenge
LaIMA OBGYN had just opened and faced the challenge every new medical practice does: building patient trust and a patient base from nothing in Monterey, CA.
Our approach
- 01 Implemented an automated system to consistently collect patient feedback and generate Google reviews.
- 02 Combined reputation building with targeted patient acquisition so new patients could find and trust the practice.
The outcome
The strategy delivered an 80% revenue increase in the first year of operation and 80 new Google reviews.
How patients choose a healthcare provider
Patients selecting a clinic or specialist make a trust-first decision. Reputation, reviews, and ease of contact drive who gets the first appointment.
- Patients overwhelmingly research providers online and read reviews before booking, especially for a first visit.
- Review count and recency are among the clearest trust signals when patients compare practices.
- For new practices, building a visible review base early is one of the fastest ways to establish credibility.