>2x average
Engagement rate
Steady
New patient bookings
Local
Targeting
The challenge
Church House Dental Practice lacked a consistent way to reach local residents actively seeking dental care.
Our approach
- 01 Launched a Meta Ads campaign targeting local residents, highlighting treatments and quality of care.
- 02 Optimized ad creative and local targeting to convert interest into booked appointments.
The outcome
The campaign delivered an engagement rate more than double the average and a steady stream of new patient bookings.
How patients choose a dental practice
Choosing a dentist is a trust decision made largely online. Patients weigh proximity, reviews, and how easy the practice is to engage before they ever book.
- Most new dental patients research a practice online and read reviews before scheduling a first appointment.
- A practice's review volume and rating are often the deciding factor when patients compare nearby options.
- A frictionless booking and inquiry experience meaningfully affects how many searchers become scheduled patients.
