17%
Revenue increase
26
New reviews
1 in 5
New patients from organic
The challenge
Chicago Beautiful Smiles struggled to capture patient satisfaction as reviews because their previous system required too many steps, costing them organic search visibility.
Our approach
- 01 Replaced the complex review process with a frictionless, low-step system.
- 02 Leveraged the surge in new reviews to boost authority in organic local search.
The outcome
The frictionless system delivered a 17% revenue increase, 26 new reviews, and 1 in 5 new patients arriving from organic search.
How patients choose a dental practice
Choosing a dentist is a trust decision made largely online. Patients weigh proximity, reviews, and how easy the practice is to engage before they ever book.
- Most new dental patients research a practice online and read reviews before scheduling a first appointment.
- A practice's review volume and rating are often the deciding factor when patients compare nearby options.
- A frictionless booking and inquiry experience meaningfully affects how many searchers become scheduled patients.
