120%
More phone calls
357%
More profile views
2,784%
More searches
The challenge
Without a strong online presence, Bi-State Pest Control was losing jobs to competitors who showed up first in search results.
Our approach
- 01 Implemented a Local SEO strategy to capture homeowners searching for pest control.
- 02 Optimized their presence across search engines and local directories.
The outcome
The campaign drove a 357% increase in profile views, 2,784% more searches, 120% more calls, and 45% more website visits.
How pest-control customers decide
Pest issues are urgent and recurring. Homeowners want a fast, trusted fix, and most pick from whoever shows up first in local search.
- Pest problems prompt fast action, so search visibility at the moment of need wins the job.
- Reviews and local reputation strongly influence which provider a homeowner calls.
- Recurring service plans make each new customer valuable well beyond the first visit.
