The challenge
Operating in one of the most competitive markets in the world, the practice needed to stay visible for high-value procedures during a global slowdown.
Our approach
- 01 Identified and ranked the practice for 24 high-intent search phrases used by patients ready to book.
- 02 Secured top-tier Google rankings while many competitors pulled back.
The outcome
Ranking for 24 key phrases opened access to a large pool of high-intent traffic; 1% of the searches from the top-ranked phrase alone is estimated at $190,000 in potential business.
How patients choose a healthcare provider
Patients selecting a clinic or specialist make a trust-first decision. Reputation, reviews, and ease of contact drive who gets the first appointment.
- Patients overwhelmingly research providers online and read reviews before booking, especially for a first visit.
- Review count and recency are among the clearest trust signals when patients compare practices.
- For new practices, building a visible review base early is one of the fastest ways to establish credibility.