Filled classes across 5 studios with two-way SMS

The challenge

Barre3 needed a way to maximize class capacity and manage waitlists in real time across its 5 Portland studios.

Our approach

1. 01 Deployed a two-way SMS system for open-spot notifications, waitlist management, and scheduling changes.
2. 02 Let clients respond by text to confirm attendance or ask questions.

The outcome

The two-way SMS system drove higher class attendance, increased revenue, and improved client loyalty across all 5 studios.

How fitness studios fill classes

Studio fitness runs on capacity and retention. Empty class spots are lost revenue, and consistent communication keeps members engaged and returning.

• Class-based studios depend on filling capacity, since an empty spot can't be recovered later.
• Fast, personal communication, like real-time waitlist and class notifications, measurably lifts attendance.
• Member retention and repeat attendance drive the majority of studio revenue.