20% revenue lift, 75 new Google reviews

The challenge

Burkell Plumbing had a strong team and quality work but lacked a systematic way to build their online reputation and visibility in the Sausalito market.

Our approach

1. 01 Built a system that made it easy for customers to leave reviews and share their experience.
2. 02 Optimized their online presence to showcase a growing library of customer reviews and local authority.

The outcome

The focus on customer engagement and reputation delivered a 20% revenue increase and 75 new Google reviews.

How plumbing customers decide

Plumbing demand is largely non-discretionary. Burst pipes, water heaters, and clogged drains don't wait, so the decision is often made within minutes of the search.

• Because plumbing problems are urgent, prospects rarely compare more than one or two providers before calling.
• Emergency searches spike outside normal business hours, so after-hours visibility and fast response capture jobs competitors miss.
• Higher-value work like re-pipes and water-heater installs comes from different searches than low-margin drain calls.