50% revenue lift, 8 new field crew hired

The challenge

Affordable Roofing Contractors did quality work but lacked a consistent pipeline of leads to justify hiring more crew and expanding capacity in Miami's competitive roofing market.

Our approach

1. 01 Ran targeted digital campaigns reaching homeowners actively searching for roofing services.
2. 02 Built a reputation-management system to establish the company as a trusted Miami provider.

The outcome

The strategy drove a 50% revenue increase and allowed the company to hire 8 new field employees to expand capacity.

How roofing demand actually works

Roofing is split between planned replacements and storm-driven urgency. After a major weather event, demand spikes fast and the most visible, responsive contractors capture the bulk of it.

• Roofing demand surges after hail and wind events, and the contractors who are visible in the first days afterward win a disproportionate share of the work.
• Insurance-claim jobs and retail replacements involve very different conversations, so funnels that treat them the same convert poorly.
• Because a roof is a major purchase, homeowners lean heavily on reviews and local reputation before choosing a contractor.